Jay-Z Forms Lucrative Champagne Deal With Moët Hennessy

Jay-Z and the company that owns Moët Chandon, LVMH, and Dom Perignon are joining forces. “Just the idea of this partnership is a signal to a more diverse way of looking at things,” Jay-Z told the New York Times. LVMH has taken a 50 percent stake in Jay-Z’s Champagne brand Armand de Brignac. In 2014, Jay bought Armand de Brignac, also known as Ace of Spades. The brand has sold more than 500,000 bottles in 2019. Jay-Z also stated, “It is a partnership that has felt familiar the entire time.”